Abib

The Korean Brand That Invented the Jelly Sheet Mask

Abib went global with a format, not an ingredient: the Gummy Sheet Mask. The mask is a transparent, slightly elastic collagen sheet that sticks to skin like a second layer, delivers concentrated actives, and peels off without dripping. Before Abib, Korean sheet masks were all cotton, hanji paper, or hydrogel patches. Abib's jelly-texture format created a new category. Every major K-beauty brand now makes a jelly or gummy sheet mask; Abib made the first.

The brand's broader positioning is "calming performance." Abib's core lines are Heartleaf (calming + anti-irritation), Madagascar centella (sensitive skin support), and the collagen mask family (anti-aging + firming). Products lean toward reactive, stressed, or mature skin rather than oily or teen skin. The pricing is mid-range, the formulations lean clinical, and the packaging is unusually minimal for K-beauty.

What Makes Abib Different

Abib's Gummy Sheet Mask uses a hydrogel-collagen hybrid that adheres to skin at a cellular level. Conventional sheet masks deliver essence through diffusion; Abib's gummy sheets create an occlusive seal that pushes actives into the stratum corneum more efficiently. In testing, a 20-minute gummy sheet session delivers the hydration of a typical 45-minute cotton sheet mask. This efficiency is why the format has become a K-beauty standard.

The Heartleaf line (Heartleaf Calming Toner, Heartleaf Sun Essence) uses Abib's proprietary Houttuynia cordata extraction, which is focused on anti-inflammatory compounds rather than general plant extract. Abib's heartleaf products are often compared to Anua's Heartleaf 77% line; Abib's formulations lean slightly more targeted at acute flare-ups, while Anua's lean more toward daily maintenance.

Who Should Use Abib

• Reactive or acute-irritated skin: Heartleaf Calming Toner Skin Booster calms flare-ups quickly.
• Daily SPF with calming: Heartleaf Sun Essence Calming Drop SPF50+ pairs UV with heartleaf.
• Anti-aging with firming focus: Collagen Eye Patch Jericho Rose Jelly for under-eye firming.
• Anti-aging treatment masks: Gummy Sheet Mask Collagen Milk Sticker (10 Pack) is the flagship format.
• Acne-prone skin: Acne Foam Cleanser Heartleaf for breakouts with heartleaf calming.

Our 5 Abib Picks

Abib Gummy Sheet Mask Collagen Milk Sticker (10 Pack)
The format-defining mask. 20-minute treatment delivers measurable hydration and glow. 10-pack lasts 5 weeks at twice-weekly use, which is the standard Korean mask cadence. Works as a weekly ritual or pre-event treatment.

Abib Heartleaf Calming Toner Skin Booster 200ml
Abib's heartleaf toner, with a slightly more clinical/essence feel than Anua's. Best for acute irritation, post-procedure, or reactive-flare days. Apply directly after cleansing; layer with the Heartleaf Sun Essence in AM.

Abib Collagen Eye Patch Jericho Rose Jelly 90ml
Gel-patch eye treatment with collagen and Jericho rose extract. Cooling, firming, reduces puffiness. Use twice weekly for visible under-eye improvement, or daily during high-stress weeks. The jar provides 30+ patch uses.

Abib Heartleaf Sun Essence Calming Drop SPF50+ PA++++
Daily sunscreen formulated around heartleaf extract. Lightweight, non-sticky, calming feel on application. Ideal for reactive skin that needs SPF without the irritation of standard Korean chemical sunscreens.

Abib Collagen Eye Crème Jericho Rose Tube 30ml
The cream version of the eye patch treatment. Use daily AM and PM with the eye patches as a twice-weekly addon. More sustainable daily option than the patches alone.

Frequently Asked Questions

What's the difference between a gummy sheet mask and a regular sheet mask?

Gummy sheet masks (Abib invented the format) are transparent, hydrogel-collagen sheets that adhere to skin like a second layer rather than draping on top. The closer contact creates an occlusive seal that pushes actives into the skin more efficiently. A 20-minute gummy session delivers comparable results to a 45-minute cotton sheet mask.

Is Abib Heartleaf better than Anua Heartleaf 77% Toner?

They're comparable but positioned differently. Abib's Heartleaf Calming Toner feels more clinical/targeted for acute irritation. Anua's Heartleaf 77% Toner is more versatile as a daily maintenance toner. For chronic-flare skin: Abib. For daily use: Anua. Many Korean users own both and rotate.

Is Abib cruelty-free and vegan?

Abib is cruelty-free. Most Heartleaf line products are vegan. The collagen-based products (Gummy Sheet Mask, Eye Patch, Eye Crème) use marine collagen and are not vegan. Check individual product labels.

Where is Abib made?

Abib is formulated and manufactured in South Korea. All products ship with Korean batch codes and are sourced through authorized Korean distribution.

Can I use Abib Gummy Sheet Masks with my daily skincare routine?

Yes. Use the Gummy Sheet Mask as a weekly or twice-weekly addition to your regular routine. After cleansing and toning, apply the mask for 20 minutes, remove, pat in any remaining essence, continue with your normal serum and moisturizer. The mask boosts hydration for 48 to 72 hours after application.

What's Jericho rose extract, and why is it in Abib's eye products?

Jericho rose (Selaginella lepidophylla) is a desert plant with natural resurrection properties. It survives extreme dehydration by activating sugars that restore water content when rehydrated. In skincare, extracts work as humectants with antioxidant effects. Abib uses it in the eye line for its plumping and hydration-retention performance.

Which Abib product should I start with?

For most people: the Gummy Sheet Mask. It's the brand's signature and demonstrates the format quickly. For daily skincare: the Heartleaf Calming Toner or Heartleaf Sun Essence. For anti-aging: the Collagen Eye Patch Jericho Rose Jelly jar.

Are Abib products suitable for sensitive skin?

Yes, especially the Heartleaf line. Abib's heartleaf formulations are among the gentler K-beauty options for reactive or sensitized skin. The Gummy Sheet Masks are also generally well-tolerated. Patch test any new product for 3 days as standard.

Shop Abib at Mirai Skin

Every Abib product at Mirai Skin is sourced directly from authorized Korean distribution. Shop the full Abib collection, or browse related categories: best Korean toners, best Korean sunscreens for face, and best Korean anti-aging products. Free US shipping on orders over $60.