d'Alba

The Korean Brand That Made White Truffle Skincare a Category

d'Alba is the Korean skincare brand built around Italian white truffle extract from Alba, Italy (hence the name). The brand's hero product, the White Truffle First Spray Serum, became one of the most exported Korean beauty products of the past decade, selling over 50 million bottles worldwide. Professional makeup artists globally use it as a setting spray because of its distinctive hydrating finish. The spray format is its own innovation: most serums apply via dropper or pump. d'Alba built a global following around a bottle that sprays directly onto the face at any stage of the routine.

The brand positions as "Korean luxury with Italian botanicals." White truffle, sourced from the Piedmont region of Italy, is the signature ingredient. The brand licensed the right to source Italian white truffle and builds formulations around it (spray serums, eye patches, creams, sun cream). Other products use white truffle at lower concentrations as a complementary active. The pricing sits above budget K-beauty but below the luxury tier: $35 to $50 range.

What Makes d'Alba Different

White truffle extract is a genuinely unusual skincare ingredient. Truffle contains antioxidants, amino acids, and polysaccharides that support hydration and skin barrier. d'Alba's First Spray Serum uses Italian white truffle at high concentration, which is why it's so expensive to produce and why the brand has defended the category against imitators. Competitor "truffle" products often use Chinese or generic truffle extracts at much lower concentrations.

The spray format is the second differentiator. Applied to clean skin before serums, after serums to set routine, or over makeup as a finish. It's been adopted by Korean makeup artists as a natural-looking alternative to traditional setting sprays. The formula doesn't disrupt makeup; it enhances skin appearance underneath.

Who Should Use d'Alba

• Makeup wearers wanting glow finish: White Truffle First Spray Serum Vegan 100ml is the category definer.
• Dehydrated skin with hydration focus: The First Spray Serum layered under moisturizer for all-day dewiness.
• Anti-aging with gentle formulation: White Truffle Royal Intensive Serum is the flagship anti-aging product.
• Under-eye concerns: White Truffle Intensive Real Eye Patch (68 patches).
• Tone-up SPF for dull skin: Waterfull Tone-Up Sun Cream SPF 50+.

Our 5 d'Alba Picks

d'Alba White Truffle Vegan First Spray Serum 100ml
The flagship, 50 million bottles sold. Vegan-reformulated version (2023+) uses Italian white truffle extract in a spray format. Apply before serums, after skincare, or over makeup for glow. Lasts 6+ months with daily use.

d'Alba White Truffle Royal Intensive Serum 100ml
Concentrated anti-aging serum with white truffle plus peptides. Targets fine lines and firmness. Use daily AM and PM after cleansing, before moisturizer. Visible improvement in 8 weeks for most users.

d'Alba White Truffle Intensive The Real Eye Patch (68 Patches)
Hydrogel eye patches with white truffle plus ginseng for anti-aging and firming. 68 patches per jar; use 2 to 3 times weekly. Targets dark circles, fine lines, and puffiness simultaneously.

d'Alba Waterfull Tone-Up Sun Cream SPF 50+ PA++++
Daily SPF with brightening tone-up finish. White truffle hydration plus SPF 50+ in a lightweight, glow-finish cream. Pairs well with the First Spray Serum underneath.

d'Alba Vita Anti-Aging Sun Cream SPF50+ PA++++
Anti-aging focused daily sunscreen with vitamin cocktail plus peptides. Targets both UV protection and existing signs of aging in one step. Best for 30+ daily routine.

Frequently Asked Questions

Is d'Alba's white truffle really from Italy?

Yes. The brand licenses rights to source white truffle from the Alba region of Piedmont, Italy, which is the traditional white truffle region. The extract is processed and formulated in Korea, but the raw ingredient is genuinely Italian. This is one reason d'Alba products are more expensive than generic "truffle skincare" from competitors.

Is the White Truffle First Spray Serum worth the hype?

Yes, for specific use cases. As a setting spray and glow booster: exceptional, comparable to much more expensive luxury brand offerings. As a stand-alone hydration treatment: good but not revolutionary. As an anti-aging serum: the Royal Intensive Serum is more targeted. 50 million bottles sold speaks to the product's consistent consumer appeal.

Is d'Alba cruelty-free and vegan?

d'Alba is cruelty-free. The First Spray Serum was reformulated to be fully vegan in 2023 (the vegan version is now the standard). Some legacy products and limited editions may contain animal-derived ingredients; check individual product labels.

Is the Spray Serum different from regular serum?

Functionally similar, format-distinctive. The spray dispensing creates an even mist across the face that's easier and faster than applying a dropper serum. Absorption is comparable. The formula is slightly thinner than dropper serums to work in the spray format. Most users find it more convenient as part of a busy routine.

d'Alba vs The Ordinary 100% Organic Virgin Sea-Buckthorn Fruit Oil?

Different products and categories. d'Alba is a premium spray serum with hydration and light skincare actives. The Ordinary Sea-Buckthorn is a single-oil product at a budget price point. Not directly comparable. The closer d'Alba competitor is higher-end brands like Sulwhasoo or La Mer, which the First Spray Serum competes with at lower cost.

Where is d'Alba made?

d'Alba is formulated and manufactured in South Korea using white truffle extract sourced from Italy. All products ship with Korean batch codes. Mirai Skin sources through authorized Korean distribution.

Can I use the First Spray Serum on top of makeup?

Yes. One of the unusual features is that the serum is formulated to be applied over makeup without disrupting it. Korean makeup artists use it as a finishing step for glow and hydration. The spray dispensing creates a fine mist that doesn't streak or pool on makeup.

Which d'Alba product should I start with?

For most people: the White Truffle First Spray Serum (Vegan version). It's the brand's flagship and the product most users associate with d'Alba. For anti-aging: the Royal Intensive Serum. For daily SPF: the Waterfull Tone-Up Sun Cream.

Shop d'Alba at Mirai Skin

Every d'Alba product at Mirai Skin is sourced directly from authorized Korean distribution. Shop the full d'Alba collection, or browse related categories: best Korean anti-aging products, best Korean sunscreens for face, and Korean facial oils. Free US shipping on orders over $60.