I'm from Rice Serum 30ml

I'm from Rice Serum: The Rice-Forward Brightening Serum

I'm from's Rice Serum is built around rice bran extract and rice ferment filtrate as the primary actives, delivering Korean and East Asian skincare's most traditional brightening ingredient in a minimalist serum format. Rice has been used in skincare folklore for centuries (Korean, Japanese, Chinese traditions all use rice water for brightening and softening), and modern brands have isolated the active components for more predictable efficacy.

At $17 for 30ml, the pricing is excellent. 30ml lasts 2 to 3 months at daily use, making this one of the most accessible brightening serums in K-beauty. The I'm from brand's minimalist approach means the formula isn't bloated with fillers.

What It Does

Rice bran extract and rice ferment filtrate contain amino acids, polysaccharides, and kojic acid precursors that brighten skin and support hydration. Over 8 to 12 weeks of consistent use, skin tone evens and general radiance improves. Unlike aggressive brightening actives (retinol, high-concentration vitamin C), rice-based ingredients are very well-tolerated and suitable for sensitive users.

Who It's For

• Dull skin needing radiance: Primary target.
• Sensitive skin brightening users: Gentle enough for daily use.
• Pregnant or nursing users: Rice is pregnancy-safe (no retinoids or acids).
• Budget-conscious K-beauty shoppers: Accessible price for quality brightening.
• Fermented skincare tradition fans: Rice ferment is classic Korean skincare.

Key Specs

• Volume: 30ml
• Price: $17
• Hero actives: rice bran extract, rice ferment filtrate
• Texture: lightweight serum
• Fragrance: mild, rice
• Alcohol-free, fragrance-free

How to Use

Apply 3 to 4 drops to clean skin after toner. Pat into face and neck. Let absorb 30 to 60 seconds before moisturizer. Use AM and PM.

Can be layered with other brightening ingredients (niacinamide, vitamin C) for compound effect. No conflicts with common active ingredients. Always follow with SPF in the AM.

FAQ

Does rice skincare actually work?

Modestly but genuinely. Rice ferment contains real brightening components (kojic acid precursors, amino acids). The effect is subtle and cumulative over 8 to 12 weeks. Don't expect dramatic transformation; expect steady radiance improvement.

How does it compare to SK-II First Treatment Essence?

SK-II uses Pitera (a specific fermented yeast extract). I'm from Rice Serum uses rice ferment. Different ferments, overlapping effects. SK-II is significantly more expensive. For entry-level fermented brightening, I'm from is the value choice; for premium luxury, SK-II.

Is it safe with retinol or vitamin C?

Yes. No conflicts. Apply rice serum first (or last), layer others as preferred. The rice formulation is non-reactive with standard K-beauty actives.

Can I use it during pregnancy?

Yes, generally safe. No retinoids, salicylic acid, or other common pregnancy restrictions.

How long does 30ml last?

2 to 3 months at twice-daily use.

Related Products

Pair with I'm from Apricot Sherbet Pack Cleanser and I'm from Licorice Soothing Ampoule for a full I'm from routine. Browse the full I'm from collection.